Metascope® is a Prototype Fast™ company helping brands make better marketing decisions by turning strategy into visible prototypes — films, packaging, product concepts, retail media assets, music and cultural IP.
The old agency model was built for a slower world.
Traditional marketing still moves through handoffs: strategy, brief, creative, production, research and launch. By the time the idea becomes visible, many of the expensive decisions have already been made.
Metascope® shortens that distance. Strategy, prototyping and production work closer together — so brand teams can see, compare and improve routes before they commit budget.
Less abstractionIdeas become visible earlier.
More routesTeams compare options before production.
Lower decision riskBudget follows proof, not only opinion.
The method
Prototype Fast™
See it before you build it.
Prototype Fast™ is our operating philosophy: define the decision, make the route visible, test what matters and turn the best direction into assets before budget is locked.
01
Meta View
Category, competition, consumer and brand position. Seeing wider to scope better.
02
Strategic Scope
Define where the brand can win. What is in scope — and what is not.
Selected prototypes can be diagnosed, tested and improved where relevant — including with Kantar LINK AI.
05
Market Asset
Validated, production-ready creative. Strategy proven at every step.
Three practices, one philosophy
Positioning. Prototyping. Culture.
01 / Strategy
Metascope® Strategy
We define where your brand can win. Brand positioning, growth strategy, NPD, and marketing organisation — designed to scope the right field of play before anyone spends a budget.
Brand & category positioning
Growth & portfolio strategy
New product development (NPD)
Marketing organisation design
Communication strategy
02 / Creative
Metascope® Creative
Strategy becomes visible. AI-native film, packaging concepts, key visuals, sound and campaign assets — built to prototype fast and scale to full production when validated.
AI film & video production
Packaging design & product mockups
Key visuals & campaign assets
Sound, music & voice for advertising
Creative prototyping + Kantar validation
03 / Culture
Metascope® Culture
Brands that move culture don't just run campaigns. We build characters, music, virtual talent and IP that live beyond the brief — and create new sources of brand value.
Virtual artists & talent management
Music for advertising & brand IP
AI influencers & brand characters
Artist management & release strategy
Cultural IP & brand entertainment
Metascope® Music
Music, artists and cultural IP inside Metascope® Culture.
Metascope® Music is our artist-facing competence inside Metascope® Culture. We work selectively across artist development, artist-brand partnerships, collaboration with major labels, phonogram distribution, songwriting, composition, music production and music-video production.
Artist developmentArtist-brand partnershipsMajor-label collaborationPhonogram distributionSongs, videos and virtual performers
What clients bring to Metascope®
Prototype Fast™
Bring us the decision before it becomes a production cost.
Come to us when a strategic, creative or commercial question needs to become visible before money is committed: where the brand should win, what the product should become, how the campaign platform should look, which packaging route is credible, what retail media should show, or whether a music or cultural idea is worth building.
Brand Positioning Strategy
When you need to decide where the brand should win before communication, packaging or NPD begins.
Months from strategy to first realistic creative output
Weeks to visible prototypes ready for discussion and iteration Prototype Fast™
Risk
Budget committed before the idea is fully visible
Multiple routes seen, compared and refined before production spend
Strategy
Deck delivered; execution moves into another process
Strategy, prototype and production connected in one operating model
Production
Traditional shoots, long timelines, high cost of iteration
AI-native film, image, sound and adaptation built to explore more routes faster
Packaging
Packaging often appears late as a design execution
Packaging becomes the first commercial proof of positioning on shelf and in e-commerce
Culture
Campaigns usually end when the media budget ends
IP, virtual talent and music can build long-term brand equity beyond the campaign
Kantar-enabled iteration
Proof before production locks.
Selected prototypes can be diagnosed and validated with Kantar LINK AI to help assess creative potential before full production. We use this layer where it makes sense: to sharpen decisions, improve creative routes and reduce the risk of committing budget too early.
What can be assessed
Short-Term Sales Likelihood
Brand Power
Impact Score
Branding
Enjoyment
Attention diagnostics
Research supports the decision. It does not replace strategic judgment. Prototype Fast™ combines data, senior marketing experience and fast creative iteration.
The difference is not the tool. The difference is the strategic intent, art direction, editing, brand fit and human judgment behind the output. Metascope® uses AI as production material — then directs, selects and finishes it as brand work.
Human-led process
Every asset is shaped by strategy, creative direction, editing and selection.
Slop vs craft
Bad prompts create generic output. Directed AI creates branded, emotional assets.
Rights-aware production
Tool choices, usage scope, documentation and client materials are reviewed before delivery.
Platform-ready output
Film, image, sound and adaptations are prepared for the media and sales context in which they must work.
Latest output
Work
Films, prototypes and cultural work from Metascope® Creative, Strategy and Culture.
▶Metascope® Showreel 2026
Master · Showreel
Metascope® Showreel 2026
Selected work
A current reel showing the breadth of Metascope® Creative: AI-native films, visual worlds, music-led storytelling and rapid creative prototyping.
What this provesShows the range of Metascope® output across advertising, content, music and culture — from fast prototypes to market-facing assets.
A 3.5-minute AI musical created as a cultural answer to the debate around Coca-Cola holiday advertising, built around brand memory and Christmas iconography.
What this provesShows that AI can build brand memory and cultural conversation, not only reduce production cost.
An AI-native music video built around Józef Piłsudski, Sulejówek and the real Milusin manor as historical location logic.
What this provesShows how AI production can reconstruct and dramatise a real historical location, turning place, memory and music into one cultural world.
Leaders come to Metascope® when a decision needs proof.
We work best with decision-makers who need to turn a growth route, product concept, campaign platform, packaging direction, film asset or cultural idea into something concrete before committing budget.
CMOs & brand leaders
When the question is where the brand should win and which route deserves budget.
Founders & business owners
When the business needs sharper positioning, better marketing focus or a more credible growth story.
Private equity partners & portfolio leaders
When a portfolio company needs commercial strategy, brand clarity, NPD direction or marketing acceleration.
Innovation & NPD leaders
When product ideas need packaging, shelf logic and a market-visible form.
Trade marketing, retail media & channel leads
When short, product-led assets need to sell in channel, not only impress in a deck.
Foundation & cultural institution leaders
When a mission, place, history or public idea needs to become emotionally visible.
Music & culture leads
When talent, music, virtual characters or cultural IP can create value beyond campaign media.
Artists & artist managers
When a project needs artist-brand partnerships, songwriting, release thinking, music/video production or a sharper career route.
Founder
Senior marketing judgment. AI-native speed.
Metascope® was founded by Maciej Pichlak, a senior marketing strategist and former marketing leader with over 20 years of experience across FMCG, finance, beauty, e-commerce, tobacco, postal services and entertainment.
His background connects blue-chip brand building with entrepreneurial execution: brand positioning, launches, repositioning, category strategy, P&L-conscious marketing, artist-brand partnerships, Universal Music Group experience and AI-native production. Strategic marketing practice goes back to 2009; artist-facing and music work goes back to 2015.
Brands listed here are founder experience and operating background — not a list of current clients.
Metascope® is a Prototype Fast™ company helping brands make better marketing decisions by turning strategy into visible prototypes — films, packaging, product concepts, retail media assets, music and cultural IP.
No. Metascope® is not a traditional agency. It is an operating model for accelerating marketing decisions: strategy, prototype, proof and production in one connected process.
Prototype Fast™ is Metascope®'s method for turning strategic direction into visible, testable and market-ready assets before brands commit major production budgets.
Metascope® is for CEOs, owners, CMOs, marketing directors, brand managers, category teams and innovation teams that need sharper positioning, faster creative proof or AI-native production.
Yes. Metascope® develops brand positioning, category strategy, growth strategy, communication strategy, NPD platforms and marketing operating models.
Yes. Metascope® produces AI-native advertising films, product videos, retail media assets, social formats, TV billboards and campaign prototypes.
Yes. Metascope® develops packaging concepts, product mockups, line extension visuals and NPD visualisations. Packaging is treated as a strategic prototype, not only a design execution.
Packaging is where positioning becomes commercially visible on shelf and in e-commerce. Metascope® uses packaging mockups to show how a growth territory or NPD concept could become a real product.
Where relevant, selected prototypes can be diagnosed with Kantar LINK AI across indicators such as Short-Term Sales Likelihood, Brand Power, Impact Score, Branding and Enjoyment. Research supports the decision; it does not replace strategic judgment.
Yes. Metascope® can help define growth territories, NPD platforms, product concepts, packaging directions, product mockups and communication routes.
Yes. Metascope® creates original music, sound design, voice-over concepts and sonic assets for advertising, campaigns, artists and brand worlds.
Metascope® Culture creates brand-born IP: virtual artists, characters, music, worlds and cultural assets that can live beyond a campaign.
Metascope® Music is the artist-facing competence inside Metascope® Culture. It supports artist development, artist-brand partnerships, collaboration with major labels, phonogram distribution, songwriting, composition, music production and music-video production.
Yes. Metascope® develops virtual talent, AI-supported artists, characters and worlds that can become media properties, cultural assets or brand platforms.
Yes. Metascope® works for B2B brands when the challenge is to make a strategy, service, place, technology or business proposition visible and emotionally understandable.
A production house usually starts from an execution brief. Metascope® starts from scope: positioning, growth role, strategic decision and the asset that can prove the direction before full production.
A consulting firm often stops at recommendations. Metascope® turns strategy into visible prototypes, creative assets, packaging, film, music and market-ready production.
Yes. Metascope® can produce short product films, packshots, digital assets, horeca screens, retail media videos and channel-specific creative adaptations.
Yes. Metascope® is based in Poland and can work with Polish and international brands across strategy, creative production, music and cultural IP.
Start with a brand challenge, campaign brief, NPD idea or growth question. Metascope® helps define what is in scope and shows what it could become.
Contact
Prototype Fast™
Start with a brand challenge.
Tell us what you need to decide, prove or produce. We usually respond within 2 business days.
