Business challenge
The client needed to see whether a commodity product could become a credible branded offer with its own naming, packaging, story and advertising world.
Case study
Alabama Red Clay — Confidential Client Route
A private US food manufacturer wanted to explore how to move from commodity supply for horeca into a branded consumer product. Alabama Red Clay documents one of the complete routes developed in that process.
Confidential client routeStrategy + Creative
What Metascope® built
We developed a complete route across positioning, naming, identity, packaging and film. The route included product shots, food appetite appeal, Southern storytelling, original country music and a voice-over system.
What it proves
Prototype Fast™ can turn a strategic business move into a visible brand route before the client commits to final production, listing or media spend. The client selected a different route; this route remains a strong proof of the process.
Metascope®
Strategy, Creative and Culture in one operating model.
Start a projectStrategy, Creative and Culture in one operating model.