When to use it
- Several creative routes need clearer decision evidence.
- Leadership wants more than opinion before committing budget.
- A film, pack or campaign prototype should be prepared for diagnosis.
Service
Kantar AI Creative Validation
For teams that want to compare creative routes and improve the strongest option before production is locked.
What you get
- Kantar-ready creative routes when relevant
- Structured prototype materials
- Interpretation of findings
- Iteration recommendations
- A clearer final route for production or launch
How we work
Research should support judgement, not replace it. Where relevant, Metascope® can prepare routes for Kantar LINK AI diagnosis and use the learning to improve the final recommendation.
- Clarify the commercial decision and what must become visible.
- Define audience, channel, context and success criteria.
- Build visible routes quickly enough to compare options.
- Improve the strongest route through strategic and creative judgement.
- Prepare the selected route as an asset, prototype or production-ready direction.
Related proof
FAQ
Is Metascope® replacing research?
No. We prepare and interpret creative routes so research can support better decisions.
Is Kantar always included?
No. It is used when the project requires that kind of diagnostic support.
What happens after the diagnosis?
The route can be refined into stronger creative, production or market-ready assets.
Prototype Fast™
Decision → Scope → Prototype → Proof → Market Asset
Send us the challengeDecision → Scope → Prototype → Proof → Market Asset