Artist challenge
The task was to make a new stage of the artist credible and distinctive: lighter, more stylish, more French-pop, but still accessible and radio-friendly.
Case study
Juli Chan — L’Abeille
A stylish French-pop video for Juli Chan, shaping a new artist world around language, elegance, rhythm and a more European visual identity.
Artist projectMetascope® Music
What Metascope® built
We developed a visual interpretation based on rhythm, light, detail and the metaphor of a bee choosing flowers — minimal, elegant and intentionally controlled.
What it proves
Artist positioning can be made visible through a music video, not only through press copy or playlist description.
Metascope®
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