Creative challenge
Instead of commenting on AI advertising from the outside, Metascope® produced a full cultural response: Broadway in snow, original music, dancers, red trucks and a theatrical holiday world.
Case study
Coca-Cola Holiday — AI Musical
A 3.5-minute AI musical created as a cultural response to the debate around Coca-Cola holiday advertising, built around memory, recognition and the emotional code of “holidays are coming”.
Metascope® OriginalCulture / brand memory
What Metascope® built
We created the song, visual world, scenes and musical structure as a Metascope® Original, showing how AI can serve brand memory rather than only production efficiency.
What it proves
AI can build culture, not only cheaper content. When directed with taste, memory and emotion, it can produce work that adds to a brand conversation.
Earned media proof
Wirtualne Media covered the project as an example of a creative response to the AI debate in advertising, describing Maciej Pichlak as a strategic marketer and Managing Director of Metascope® Creative.
Metascope®
Strategy, Creative and Culture in one operating model.
Start a projectStrategy, Creative and Culture in one operating model.